Are you tired of watching great products struggle because customers "just don't get it"? It’s not your product—it’s the communication gap between your engineers and your customers. In this episode, Product Marketing expert Elana Krasner shares how to bridge that gap and master the art of tech translation. Key Takeaways What Product Marketing really is and why it's crucial for tech companies The key differences between Product Marketing and other marketing roles Expert insights on...

Struggling to get your paid ads firing on all cylinders? This episode is a game-changer! Marketing pro Deivis Rupslaukis breaks it all down - from capturing demand with paid search ads to generating brand new interest through paid social media. Discover foolproof tactics for crafting ads that reel in your ideal prospects Learn how to make ads that speak directly to your target audience's needs Get priceless tips for startups on maximizing paid ads ROI on a budget Uncover the...

Are you struggling to create compelling content that resonates with your target audience? In this insightful episode, content marketing mastermind Noga Cohen shares her expert strategies for building an effective content marketing machine. Noga dives deep into the art of crafting high-converting content that addresses your audience's pain points and establishes your brand as an authority in your industry. You'll learn: The true essence of content marketing (hint: it's not just about SEO) ...

In this episode, Billy Cina, managing partner at Envy, shares her expert insights on crafting a rock-solid marketing plan for startups. Billy covers the key components, from identifying big rocks to budgeting, setting KPIs, and developing a content strategy. She also provides tactical tips on planning versus budgeting, tracking metrics, leveraging AI tools, and avoiding common mistakes. Don't miss Billy's wisdom on this critical element for startup success! Billy's budget:...

Welcome to season 2 of How to Build an Empire! Struggling to fill your SaaS startup's sales pipeline? In this jam-packed season 2 premiere of "How to Build an Empire", growth expert Jonathan Bland shares the top strategies for building an inbound and outbound pipeline that drives real, consistent revenue growth. You'll learn the difference between inbound lead gen and account-based marketing (ABM), and why you need both. Plus, get Jonathan's proven tactics for nurturing leads from the...

In Episode 10 of "How to Build an Empire," we delve into the practice of online community building with none other than Christopher Detzel, the maestro of engagement and Director of Customer Engagement and Community at Reltio. Dive into a conversation that spans the gamut of community building— the secret to starting a community from scratch, fostering activity, engagement strategies and when to avoid overloading your community with members. Chris shares riveting personal anecdotes and...

In part 1: what are support communities and communities of practice and how are they different from advocacy communities? metrics should you trackand who should lead it? what is the best platform and what does SEO have to do with it? This episode's special offers: https://www.empirenow.io/workshops bit.ly/topshelf09 About David DeWald David DeWald is a well-known online community management pioneer and historian with extensive experience in building, maintaining, and managing...

This episode will be about how to get your marketing budget right. How do you stay financially agile? Why is engagement more important than revenue? all the answers are ahead. Links to this episode's offers: empirenow.io bit.ly/topshelf08 About David: Meet David, a Certified Public Accountant and Registered Attorney. Born in Jerusalem, raised in San Francisco, and currently calling Berlin home, David brings a diverse background to the table. Beyond his love for reading and...

In this episode, we'll be discussing the different types of marketing leadership required for startups in various stages and the pros and cons of each approach. We'll explore how to choose the right marketing leadership, where to finance and what to watch out for. Special offers from this episode: bit.ly/goempirenow bit.ly/topshelf07 Today's guest: Yam Regev, A global marketing leader and startup advisor. Follow Yam at ttps://www.linkedin.com/in/yamregev/

In this episode, we're talking to Julius about all things events, why they're important to startups and how startups can use events to their advantage. We'll also talk about some of the basic mistakes that startup make during events and how to avoid them. This episode's special offers: https://www.empirenow.io/workshops Reclaim: bit.ly/topshelf05 About Julius Solaris: Julius Solaris is the founder of Boldpush a management consultancy agency for the event industry. He founded...

In this episode, we'll be talking about the importance of user experience in marketing, the difference between UX and UI and how UX can be used to create a product that uses love. This episode's special offers: Marketing Workshops: https://www.empirenow.io/workshops Figma: bit.ly/topshelf006 About Vitaly Mijiritsky: Vitaly Mijiritsky holds a Masters in Cognitive Psychology and has been doing UX design and research for over 17 years, specializing in complex SaaS systems. He is...

Today we'll be talking about one of the most important pillars of marketing in general and startup marketing in particular, search engine optimization, SEO. The best kind of leads is the one that is actively looking for a solution to a problem you solve. How can you get to the top of those Google results? This episode's special offers: bit.ly/goempirenow bit.ly/topshelf04 About Mordy: Mordy is the Head of SEO Brand at Wix and the author of the Wix SEO Guide. Concurrently he also...

DeveloperFilip will be our go to expert as we unravel the ins and outs of crafting your influencer strategy. We'll chat about why it's essential, what truly defines a top-notch influencer, and explore the intriguing distinction between the various types of influencers out there. This episode's special offers: bit.ly/goempirenow bit.ly/topshelf03 About Filip: Filip Grebowski is a Developer Advocate at Permit.io, where he brings his expertise as an accomplished Engineer. With a...

In this episode, we'll delve into the essence of messaging and why it's crucial for your startup. We'll also explore the three fundamental questions and four types of clarity you need to use to uncover the heart of any offering. Oh, and what does Finding Nemo have to do with everything? This episode's special offers: bit.ly/goempirenow bit.ly/topshelf02 Zach's Links: Get My Message Clear: A Workbook to Find Clarity - https://zachmessler.com/get-my-message-clear Here's...

The startup storytelling legend Donna Griffin will share the knowledge you need to turn your startup into a captivating narrative that resonates with your audience. This episode's special offers: bit.ly/goempirenow bit.ly/topshelf01 Link to the AI story: https://www.linkedin.com/pulse/brace-embrace-unleashing-power-chatgpt-other-ai-tools-donna-griffit/ About Donna: DONNA GRIFFIT, World Renowned Corporate Storyteller, Pitch Alchemist, and Best-Selling Author of “Sticking to My...