8. How to Build a Marketing Budget
Description
This episode will be about how to get your marketing budget right. How do you stay financially agile? Why is engagement more important than revenue? all the answers are ahead.
Links to this episode's offers:
empirenow.io
bit.ly/topshelf08
About David:
Meet
David, a Certified Public Accountant and Registered Attorney. Born in
Jerusalem, raised in San Francisco, and currently calling Berlin home,
David brings a diverse background to the table. Beyond his love for
reading and travel, he is a dedicated volunteer, deeply passionate about
the intersection of social good, technology, sports, and the strategic
game of chess.
Currently
at the helm of Lumigo, a cutting-edge SaaS company disrupting the
software application performance monitoring industry, David spearheads
the financial and legal functions. His role involves orchestrating the
company's financial landscape, from business strategy and financial
planning to budgeting, investor relations, and forecasting.
David's
journey spans a decade, navigating through roles at the Israeli
Security Authority and KPMG before transitioning to lead finance for
early-growth startups. His expertise covers the entire financial
spectrum, from crafting reporting tools for comprehensive analysis to
overseeing budget and forecast control and analysis (FP&A), revenue
recognition, and navigating the intricacies of debt and equity
financing. Corporate finance is not just a job for David – it's a
passion.
Linkedin Profile: https://www.linkedin.com/in/david-wolpert/
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