8. How to Build a Marketing Budget
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Description
This episode will be about how to get your marketing budget right. How do you stay financially agile? Why is engagement more important than revenue? all the answers are ahead. Links to this episode's offers: empirenow.io bit.ly/topshelf08 About David: Meet David, a Certified Public Accountant and Registered Attorney. Born in Jerusalem, raised in San Francisco, and currently calling Berlin home, David brings a diverse background to the table. Beyond his love for reading and travel, he is a dedicated volunteer, deeply passionate about the intersection of social good, technology, sports, and the strategic game of chess. Currently at the helm of Lumigo, a cutting-edge SaaS company disrupting the software application performance monitoring industry, David spearheads the financial and legal functions. His role involves orchestrating the company's financial landscape, from business strategy and financial planning to budgeting, investor relations, and forecasting. David's journey spans a decade, navigating through roles at the Israeli Security Authority and KPMG before transitioning to lead finance for early-growth startups. His expertise covers the entire financial spectrum, from crafting reporting tools for comprehensive analysis to overseeing budget and forecast control and analysis (FP&A), revenue recognition, and navigating the intricacies of debt and equity financing. Corporate finance is not just a job for David – it's a passion. Linkedin Profile: https://www.linkedin.com/in/david-wolpert/
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