23 episodes
How to Make a Video Go Viral Joseph Wilkins & Parker Krynen
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- Business
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5.0 • 35 Ratings
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"How To Make A Video Go Viral" is a podcast where we interview business executives who have produced video campaigns that have transformed company sales. We discuss the steps they took to achieve this success with the goal of helping you do the same. We explore these video campaigns both from the creative process and the back end sales funnels used to turn views into sales. We begin each show with the disclaimer that making a video "go viral" shouldn't actually be your goal! Instead, we explore how to create repeatable sales conversion videos that are driven by paid ads to yield much higher returns on ad spend.
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Ideas For Using Emotion In Your Marketing Videos
Join Joseph and Parker as they discuss how to use emotion in your advertising to generate an emotional response that could lead to your video going viral. The top three most used elements in successful videos are Humor, Love, & Fear. We talk about several examples of love and fear used in videos as well as a few examples that Joseph has used in his own video production.
This episode is quite link heavy so feel free to click around!
Women looking in the mirror
https://vimeo.com/384588335/3739213bc1
Advantage Urinal Case Study
https://vimeo.com/665701208
TruEarth Original Video
https://vimeo.com/467461099
Toyota Olympic Commerical
https://www.youtube.com/watch?v=fqWG5_7nwyk
Grandfather Training for Christmas
https://www.popsugar.com/family/emotional-holiday-ad-with-grandpa-lifting-weights-video-48056723
Grill Rescue
https://www.youtube.com/watch?v=Osgz8jMr6OA&t=5s
Fiber Fix
https://www.youtube.com/watch?v=haPvuhznuyI
Texans with Guns
https://www.youtube.com/watch?v=AoG3xvDhnoE
Send videos for us to talk about during our show. We'd love to give feedback on videos in progress, scripts, or chat about how to launch your video.
Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/
Parker Krynen: https://www.linkedin.com/in/parker-krynen-b2aa39157/ -
How Sheets & Giggles Crowdfunding Video Generated $284,504
Today we talk about crowdfunding videos with Colin McIntosh the founder of Sheets & Giggles, the top-performing bedding product of all time on IndieGoGo. Colin gives us an awesome formula for how to know if crowdfunding is right for your company, how to build your email list prior to launch, and how to create a successful video for your IndieGoGo/Kickstarter campaign.
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How Hooks Increased ROAS from 1.9 to 4.1!
Today Joseph and Parker talk about how one hook led to a 4.1 ROAS and created an instantly profitable campaign.
Check out Joseph's original LinkedIn post: LinkedIn Post
The full video: https://funnysalesvideos.com/ -
Using Video On Amazon With Tyler Allgaier
Today we chat with Tyler Allgaier, Founder and CEO of Pitted Labs, about the viability of video advertising on Amazon and what your strategy should be involving Amazon advertising in your digital strategy. Check out Pitted Labs at: https://pittedlabs.com/
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How Dsrupt Got 20 Million Views
Today we talk with Wes St. Amand, Owner of Dsrupt Media Marketing Consulting about his recent video campaign for Persona Vitamins that has had over 20 million views. We talk about testing hook variations, character development, and how to utilize a hero video to do more than just drive purchases.
Check out the Persona video and Dsrupt Media Marketing at: https://www.dsruptmediamarketing.com/ -
How Grill Rescue Got Tens Of Millions Of Views
34 million views and counting! Learn how Grill Rescue took an ad mostly shot on an iPhone to virality with trial and error. Grill Rescue was invented by firefighter Scott Mobley and his co-creator Anthony Tranchida as an alternative to the harmful wire brushes people use to clean their grills. They turned to the same heat-resistant fiber that’s used in firefighter gear to arrive at a new way to get those grates clean—with steam. No more rogue bristles, no more elbow grease.
Customer Reviews
Can’t wait to hear more!
Sounds interesting and informative!
They know what they are talking about
These guys have the experience in the industry to know what they are talking about. Results speak!
Sound marketing and video ideas
I have been interacting with and learning from this team for a year now. During that time our business has grown tremendously. I’m excited to see the great information that will be shared here.