After only eight months in their new facilities, the Cayton Children's Museum faced the pandemic and subsequent reopening. According to their CEO, Jessica Aronoff, "I really did think the challenging part was when we were shut down. And that's not true. Sure, that was an existential challenge for us, for humanity. But from a business standpoint, the time since reopening has been the most challenging." In this episode, Jessica, who has worked as a funder and a non-profit executive, shares tips for talking to funders and how she leads her organization with "confident honesty."