In this episode, host Jason Foster sits down with Steven Pimblett, CDO at Rightmove, to discuss how data and AI can be leveraged as an asset to create value in a company. They explore the different approaches that CDOs take in implementing new data practices into an organisation, as well as the process of creating and demonstrating data value.  Additionally, they examine the shifts in marketing efficiency and data monetisation that have resulted from increased digitisation. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023.