Cities today are growing at unprecedented rates, and so is demand for transportation. At the same time attitudes toward cars are changing, leaving people worldwide in search of new modes of transport that better serve their mobility needs. Assaf Biderman, co-inventor of the award winning Copenhagen Wheel and founder of Superpedestrian will explore with us how a simple idea can change the way we move around. The wheel, which can be installed on almost any bicycles, multiplies the rider’s power by up to 5 times. It makes cycling over large distances and uphill a breeze, offering a competitive alternative to cars for commuters. Through a smart phone, users can customize the wheel, receive information about their physical activity, and connect with other riders to share information about road conditions, safer cycling routes, and much more.. The Copenhagen Wheel exemplifies a broader technological transformation has been taking place. We're seeing digital devices becoming an integral part of everyday objects and recombining with the built environment. This so-called embedded intelligence in the things that surround us opens the door to completely rethink how we address the problems faced by today's cities. Assaf Biderman is the speaker here.