I’m fairly techie and I’ve found it frustrating over the years seeing the potential of data in the hospitality sector.  Cleary unlike for example selling double glazing, we operate in a social space where people often want to hear from us.  Where guests are happy to take photos and share them to social media, where they are happy to check in and arrange to meet friends.  And whereby perhaps sharing data on birthdays, or dietary preferences or working patterns are all things the customer is happy to s