Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good. In this episode, we discuss: - The importance of authenticity online  - Why we are all influencers  - What we can learn from the way young people use social media  - The importance of leading with your values - Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own - The way social media is driving transparency in the real world Natalie: https://www.instagram.com/nattiw1/?hl=en https://www.linkedin.com/in/nataliealisonwills/ Me: https://instagram.com/katyleeson?utm_medium=copy_link https://www.linkedin.com/in/katy-leeson-39931a53 https://twitter.com/katyleeson?s=21