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Berghs School of Communication
If this, then that
From your friends at Berghs School of Communication comes a podcast about how brand strategy thinking can be applied to everything - big and small - to help make things better.
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Recent Episodes
In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about Burberry as an icon or adaptation in this, and since recording, they’ve launched this excellent example. Check it out: “'It’s about that fearless spirit and imagination when...
Published 11/18/20
Published 11/18/20
In this episode, we discuss how critical alchemy is in strategy, through a magical combination of positivity, people, places, and jumping intuitively on powerful serendipity when it presents itself. We talk about why it’s difficult to define but easy to see when great alchemy turns up in the...
Published 10/29/20
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