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Sky Cassidy (CEO) of MountainTop Data
If You Market
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Ratings & Reviews
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4.8 stars from 33 ratings
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“Sky’s interview with Jim Kraus was when I discovered this podcast, and I quickly learned that every episode is just as high quality as that one. Recommend!”
IowaDavid via Apple Podcasts ·
United States of America ·
03/11/24
B2B marketing goodness
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“If you are a B2B business leader looking to up your marketing game, this is the podcast for you. Sky is a relaxed but focused host, bring a great range of experts to the show and pulling out their insights with engaging conversations. Thanks Sky for the work and the value.”
PeteSteg via Apple Podcasts ·
United States of America ·
02/05/24
Must Listen for B2B Marketers! 🔥🙌
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“If You Market podcast is a must-listen for B2B marketers. Hosted by the exceptional Sky, each episode features engaging conversations with industry experts, delivering valuable insights and a fresh perspective on various marketing tactics. Highly recommended for its informative and entertaining...”Read full review »
Anna [SOP] via Apple Podcasts ·
United States of America ·
07/13/23
Recent Episodes
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
Learn more about your ad choices. Visit...
Published 01/17/24
Published 01/17/24
On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.
Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a...
Published 12/19/23
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