194 episodes
If You Market Sky Cassidy (CEO) of MountainTop Data
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- Business
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4.8 • 33 Ratings
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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Killer Buyer Personas, with Jim Kraus
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Build a Brand from Scratch, with Tim Partasevitch
On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.
Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
A LinkedIn Paid Advertising How to, with Tanner Stolte
On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more.
Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn.
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Creating Marketing Funnels with AI, with Tina Lorenz
On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.
Tina Lorenz is an unlikely success story: a purple haired grandmother who
created a 7-figure business with no previous experience, when she was
already past 50.
Now she is known as the preeminent copywriting mentor, mindset shifter,
and transformational business coach, with a focused emphasis on training
entrepreneurs, coaches, and business owners to turn their words into
money with ChatGPT, high impact messaging & marketing funnels.
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The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths
On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business.
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3 Step Process to Emotional Audience Connection, with Ian Baer
On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you?
Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Great!
Sky’s interview with Jim Kraus was when I discovered this podcast, and I quickly learned that every episode is just as high quality as that one. Recommend!
B2B marketing goodness
If you are a B2B business leader looking to up your marketing game, this is the podcast for you. Sky is a relaxed but focused host, bring a great range of experts to the show and pulling out their insights with engaging conversations. Thanks Sky for the work and the value.
Must Listen for B2B Marketers! 🔥🙌
If You Market podcast is a must-listen for B2B marketers. Hosted by the exceptional Sky, each episode features engaging conversations with industry experts, delivering valuable insights and a fresh perspective on various marketing tactics. Highly recommended for its informative and entertaining content.