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In the Sauce
A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every...
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Ratings & Reviews
4.9 stars from 73 ratings
CPG incubator in podcast form
I love listening and always recommend this podcast to CPG startups I work with. It’s so informative and interesting! The archive of episodes has answers to most issues they’ll need to tackle!
K Levs via Apple Podcasts · United States of America · 06/28/23
Authentic
Alison does a great job of breaking down a guest’s insight into actionable tasks she can incorporate into her own business, or at least relate them to. Not a “talking head”, but a conversationalist with other CPG pros helping novices like me find my way.
DashMason via Apple Podcasts · United States of America · 06/15/23
My favorite podcast!
Ali is so wonderful. She bring amazing guests and is super knowledgeable. I learn a lot about building a business, wish Ali would speak more.
mleal via Apple Podcasts · United States of America · 06/14/23
Recent Episodes
Vanessa McPhill is a Freelance Marketer and Amazon Ads Manager Partner who works with brands to craft online and offline strategies to drive awareness and growth. On this episode of ITS, Vanessa walks Ali through Amazon: How to think about it, why a full-funnel approach is key, why it's a retail...
Published 04/11/24
Published 04/11/24
Nicholas Naclero is Founder of Mmmly, the new classic cookie brand offering indulgent snacks that are actually good for you. On this episode of ITS, Nick and Ali talk about his learnings from the first 3 years of business, how our choices are now about efficiency, why the consumer has returned to...
Published 04/04/24
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