Inflection Point Powered by Search

Everyone's got a teacher whose voice they hear encouraging them through a project. For many people in SaaS marketing, that voice is Len Markidan, CMO at Podia. In this episode, Len shares his story of building effective marketing strategies from standing starts and how caring about the customer is the only thing that consistently works for growing a company.

A lot of people think they know the story of how Hubspot went to over $1B ARR. They'll say that it was just their huge content output and their partnerships with agencies. But they forget to mention Jeetu Mahtani, EVP Customer Success who drove 40% of the revenue that makes up that $1B ARR. In this episode, we hear his story.

Rand Fishkin is a familiar name to anyone in the digital marketing world. Co-founder of Moz, he's well known for his part in making SEO accessible to normal people. But when he left the company, it wasn't plain sailing. In this episode, Rand shares a deeply personal account of the time after he left Moz and how he's growing his new company, SparkToro in a way that is sustainable and equitable. Oh. And also how it is about to reach $1M ARR after less than two years.

How Pete Caputa has consistently engineered growth at Databox, stayed curious and hit several inflection points in a short period of time. Bonus: tactical insights into a winning content sourcing strategy!

How Soapbox made it easier for its customers to set meaningful goals, tripled MRR and saw crazy growth during the toughest year in living memory. And about how one marketer grew personally and professionally through that experience.