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Tailify
Influence Lab with Tailify
Welcome to the Influence Lab. Get the full experience at learn.tailify.com.As a company Tailify believes that most mistakes made in influencer marketing are made because of a lack of understanding – which is why most influencer marketing campaigns fail. People don’t understand influence well enough: where to find it, how it moves, how to get an influencer to drive a certain behaviour or how to quantify the dimensions and the effect of it.Therefore there’s a real opportunity to better understand the influencer marketing industry. We live in an influence economy,...
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Ratings & Reviews
5.0 stars from 10 ratings
Useful
Insightful industry podcast to really make you think about the approaches you’re already taking and how to make them more effective. It’s also from a fab little agency!
LavenderKate89 via Apple Podcasts · Great Britain · 02/01/21
Fab!
Super informative podcast on all things influencer marketing. Love the set up of 10 min clips, makes it so easy to listen in bursts and get through it so quickly! Highly recommend.
Laurenreeves xx via Apple Podcasts · Great Britain · 02/01/21
amazing insight
I loved the podcast, a lot of new theories about influence being discussed!
troyce47 via Apple Podcasts · Great Britain · 02/01/21
Recent Episodes
This week Tailify’s co-founder, Fredrik Martini, sat down with one of the most interesting people in marketing, Rob Norman. Rob is the former Global Chief Digital Officer and CEO of Group M and is an irrefutable icon of the media industry. We discussed everything from the creative process, to...
Published 03/16/21
Published 03/16/21
The final episode in our series covers one of the most important topics of influencer marketing: how to measure the ROI of influencer campaigns.  See acast.com/privacy for privacy and opt-out information.
Published 01/28/21
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