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Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we'll delve into a new Deloitte report revealing the vast, untapped potential within the $250 billion creator economy. We’ll also discuss a daring travel marketing strategy that sent mega-influencers on a journey they couldn't share online, and we'll cover the drama ...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we’re uncovering the secrets to going viral with insights from a creator who’s amassed 50 billion views. Plus, we’ll explore why Wall Street is swooning over influencers like MrBeast and Logan Paul, and how top brands like Coca-Cola, E.L.F., and Benefit are leveragin...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're tackling the potential TikTok ban in the U.S., Revolve’s afterparty madness at Stagecoach and delving into some of the complexities of influencer payments.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're peeling back the layers of a new report where seasoned influencers disclose their top concerns for 2024. Plus, we'll delve into the meteoric rise of SMITH&SAINT, the dynamic female-led agency that's shaking up talent representation and brand-building. And w...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're taking a closer look at some fascinating intersections between culture, technology, and marketing strategies. From fine arts organizations recruiting influencers to capture young audiences, to the latest shifts in how brands are optimizing their influencer coll...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in this episode, we will explore Mad Rabbit's massive brand ambassador push, GRIN's latest data-driven tool for boosting influencer programs, and unveil top earning secrets from 2,000 creators in Kajabi's "State of Creators ‘24" report.