Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.
Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands.
Measuring influencer marketing is rated as one of the top challenges among marketers today. One of the main reasons is that many brands only measure the direct results and therefore miss out on the big picture - in other words, how influencer marketing affects other channels.
Today, a social media presence is a need-to-have rather than a nice-to-have. With the changing consumer behaviour for generations like Millennials and Gen Z, it’s getting increasingly important for fashion brands to have a profound social media strategy in order to keep up with the digital...
NA-KD is one of the fastest growing companies in Europe. Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time?
To get answers...