15 episodes
Inside Google Ads with Jyll Saskin Gales Jyll Saskin Gales
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- Business
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3.0 • 3 Ratings
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
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Should you use Maximize Conversions bidding?
Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.
In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers:
The benefits of Maximize Conversions Bidding, even for small businessesWhy Maximize Conversions might be a better choice than Maximize Clicks, even for beginnersWhen to consider switching from Maximize Conversions to Target CPA or Target ROAS Bidding
As an added bonus, this episode also includes a new Insider Challenge to test your Google Ads skills on real-world problem solving.
Tune in to learn how to leverage Google's AI to get the most conversions out of your Google Ads campaigns!
You can get the transcript of this podcast delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
Free Google Ads newsletter
Want to get the latest Google Ads strategies, case studies, free webinars, articles and more from Jyll? Sign up for Jyll's new monthly Google Ads newsletter, The Insider - it's completely free! https://free.jyll.ca
Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales -
Which keyword match type is best in Google Ads?
Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!
In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.
Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.
Learn how to adapt your keyword strategy in a world where "Exact Match" isn't quite so exact anymore. Plus, are keywords on the way out?
Don't miss Jyll's answer to last episode's Insider Challeng,e and a brand new one for you to test your Google Ads chops!
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Google Ads Account Audit
If you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit
Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales -
How do I get a job after the Google Ads certifications?
Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including:
"Which Google Ads certifications should I take first?"
"How do I land a job after getting certified?"
"How should I price my Google Ads services as a freelancer?"
Jyll breaks down the free Google Skillshop certifications, the best way to complement them for practical experience, and the different paths you can take in the Google Ads world - from agencies to freelancing.
Plus, learn how to find your first freelance clients from guest expert Jenna Warriner, host of the Shiny New Clients podcast, and how to price your services competitively.
This episode is packed with actionable advice to kickstart your Google Ads career. Listen now and don't forget to participate in this week's Insider Challenge for a chance to be featured on a future episode.
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Inside Google Ads course
Get the in-platform Google Ads training that Google Skillshop simply won't teach you. Learn more at https://learn.jyll.ca/courses/insidegoogleads
Shiny New Clients podcast with Jenna Warriner
Listen to Jenna's interview with Jyll about Google Ads for Beginners!
https://www.buzzsprout.com/2215200
Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales -
Special Episode: Rapid-fire Reddit
In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit!
Get ready for a rapid-fire session covering 10 essential PPC topics, including:
Conquering competitor searches (without getting flagged!)Best practices for keyword match typesWhen to exclude branded keywordsThe truth about Quality ScoreBudget mysteries solved (including why your daily spend might fluctuate)Maximizing performance within a set budget (hint: it's all about the bid strategy)Turning off Auto-Apply RecommendationsThe future of Remarketing Ads (spoiler alert: it's not all doom and gloom)Plus, Jyll shares how she would tackle the last episode's Insider Challenge about Expected CTR.
Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach
Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales -
Will better Ad Strength get me better results?
In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.
Listen in as Jyll answers questions from:
Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?A YouTube user who wonders why pinning a headline lowers Ad Strength.James Talbot on TikTok: Does Quality Score refer to relevance to the search?Jyll explains that Ad Strength is a good practice indicator, but Quality Score, based on actual performance, is more important. She breaks down the three components of Quality Score and reveals which Google Ads score you should ignore altogether.
Plus, there’s a new segment! In the “Insider Challenge,” Jyll presents a real-life Google Ads problem for you to solve. Can you improve a campaign with an average Quality Score?
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. Short & sweet video lessons so that within a few hours, you can be running Google Ads campaigns efficiently and effectively. Learn more at https://learn.jyll.ca/courses/google-ads-for-beginners
Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales -
Can you make my Google Ads perform better?
Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro.
Listen in as Jyll helps:
Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about itAnother question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)West Ben G on TikTok, who's getting leads but Google Ads isn't recording the conversions (and how to identify the culprit)Plus, Jyll launches a brand new segment - the *Insider Challenge!* Share your answer with Jyll for a chance to be featured in a future episode.
Ready to solve your Google Ads mysteries and get more out of your campaigns? Tune in and follow Inside Google Ads!
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Google Ads Account Audit
If you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit
Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales
Customer Reviews
Just Ok IMO
Granted I’ve been doing google ads for 10+ years. I’ve never been fond of Google reps and there recommendations. Only working for P&G did I actually get a taste of having my own Google team problem solving for me on the daily. Most reco broad match/pmax and the most budget possible.
This series although very small business based provides great answers for beginners and people getting started which was quite enjoyable to test my knowledge as she answered the questions.
I went into this series hoping to learn something. And came out of it only being reminded of all that Google has to offer and different ways I can solve my problems and track my conversions.
Def a good pick me up but not something I would listen to for cutting edge knowledge.
Keep evolving and I’ll keep listening.