Our host has hand-picked 14 of his favourite pieces of sponsorship advice and insights from 109 episodes. The best of the best!

Hear about the 1.2 billion impressions that Burger King’s shirt sponsorship, of Stevenage FC, has produced through the Stevenage Challenge on FIFA.

What is the process of creative in sponsorship? What part can it play in activation? How can brands and rights holders bring it to life? What are the pitfalls along the way?