A lot of business owners sometimes feel like giving up because they want to get to the end destination without going through the foundational things of the business. What they don't know is that once they have these business foundations in place, their business is going to fly. This episode is all about the importance of business foundations. I explain what these foundations are and some of the steps that you can take to get those foundations in place. Listen and let’s build our business the right way.   Key takeaways from this episode: Starting, running, and growing your business is an ongoing process. Slow and steady wins the race Foundational things aren't going to get you success overnight, but they do work. Implement and take action as you are learning. 6 Business Foundations Most Business Owners Skip Choosing and planning the business that you really want. Getting more specific and niching. Get clear on who you want to work with. Learning how to speak with your ideal client, in person, on e-mails, and on your website. Creating offers and services that you want to offer. Prioritizing having a website 90% of the time.   Episode Timeline: 00:04 Intro 01:08 Episode Intro 01:53 Business as an ongoing process 01:54 Enjoying the business journey and slowing it down 03:23 Business foundations build business momentum  05:12 Planning for the business that you want 06:07 Niching 06:42 Knowing and understanding ideal clients 07:30 Speaking to your clients 07:58 Having a website 08:26 Recap of 6 business foundations 11:25 What's stopping people from doing these foundational things 14:26 Outro   More about Ruth: Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved. I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I’m on a mission to inspire women to start and play bigger in business.     Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/