The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors,...
Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of "predictive" across industries, the CMO's unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue.And...
Published 11/19/24
In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.And don't forget! You can crush your marketing strategy with just a few...
Published 11/12/24