#socialmediamanager #communitymanager #business #marketing Many of you are growing your team, and have figured out the importance of hiring the correct person for the correct job. Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental. Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time. Identifying the difference is as easy as...

#emailmarketing #strategy Hi, i’m cally, from the international institute of digital marketing. Here are some tactical #emailmarketing tips and tricks. Step 1 – understand #emailmarketing #strategy Each email we send has one of five purposes: ● Indoctrinate – teach them who you are ● Engage – get them to buy ● Ascend – get them to buy more ● Segment – learn what they want to buy next ● Reengage/win back – bring them back These are the 5 stages to a solid #emailmarketing #strategyand...

#marketing #contentmarketing ##digitalmarketing There are a lot of ways to market online. So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of #digitalmarketing. Why are we always talking about #contentmarketing? Because right now, it’s everywhere. It’s on every website you visit, social profile you scroll through, and even in this video that you’re watching right now. #contentmarketing is a big deal, and rightfully so. Hi, i’m cally,...

#content #organictraffic #analytics A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected. The result? A healthier site with fewer underperforming low-quality pages. Hi, i’m cally, from the international institute of digital marketing. Here’s  . You can do a #content audit manually on a page-by-page basis. The first thing to do is to check whether the page gets “a...

#blogs #marketing #content If you want to level up your #marketing game, your best bet is to read the #blogs the pros are learning from. Hi, i;m cally, from the international institute of digital #marketing. Here is a list of the 4 most popular #marketing #blogs, among top marketers. 1. Ahrefs For those who are unfamiliar, ahrefs typically publish 1–2 posts per week on seo and #marketing, and focus on quality over quantity. They also have access to some seriously big data, from which they...

#Seo #Internallinks #Pagerank What are #Internallinks? They’re links from one page on the same domain to another. Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website. How to set up the ideal internal link structure Think...

#blog #strategies #traffic #content Just published a brand new #blog post and have no clue how to promote it? Let’s fix that. Hi, i’m cally, from the international institute of digital marketing. Here’s how to effectively promote your #blog with just 3 fundamental strategies. 1. Run facebook ads Most people want to learn “free #content promotion strategies” because they don’t want to pay for promotion. But what they often don’t realize is that, in reality, no #content promotion method is...

#podcast #marketing #podcasting is now one of the fastest growing content types in the world. And, most importantly for marketers and business owners, more than half of #podcast listeners say that they’re at least somewhat more likely to buy something after hearing their advertisement on a #podcast. But starting a new #podcast is hard, and lots of rookies face a lot of the same challenges. Production, editing, and content ideation is harder than people think. But for most businesses who do...

#seo #backlinks #onpage #seo Looking to become an #seo expert but have no clue where to begin? With demand for #seo professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at #seo. But with no colleges offering degrees in #seo, it’s up to you to carve your own path in the industry. Hi i’m cally, from the international institute of digital marketing. Let’s look at how to kickstart your journey to becoming an #seo...

#seo #links #content #marketing Did you know that there are 3.5 billion searches performed every day on google? But only a handful of those businesses are visible. The rest are tucked away in the safest spot for hiding a dead body—the second page of google, and beyond. What makes the difference between total obscurity and ranking for a keyword that sends you customers on autopilot? Hi, i’m cally, from the international institute of digital #marketing. Here are 4 reasons you need #seo to...

#blogpost #socialmedia #marketing Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer. Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts. 1: original research posts People go nuts for original research. They read it, share it, interact with it—it’s the...

#facebook #ads #digitalmarketing New marketers or experienced marketers just dipping their toes into the #facebook world can find huge success on #facebook. Every ad you create on #facebook will be a learning opportunity about what works best for your audience on #facebook and what you can do better next time. Hi, i’m cally, from the international institute of digital marketing. Here are the 5 steps to creating your first #facebook ad. #1: figure out your offer and cta Figuring out your...

#content #blog #post #marketing #digitalmarketing Everyone knows  . But in 2022, #blogging can’t be the only thing your business is doing. With the number of social channels out there that you can use to reach customers, expanding your #content repertoire (and reach) is an important part of every companies’ long-term #content #marketing plan. Hi, i’m cally from the international institute of digital #marketing. Here are 4 different types of #content besidess #blogs 1. Videos The rise of...

#marketing #digitalmarketing #socialmedia It’s hard to keep up continued success in business and #Marketing, but sometimes all we need is a good #Marketing and growth hack, a simple, easy to implement missing link that will get us where we need to be. Hi, i’m cally, from the international institute of digital #Marketing.Here are 4 #Marketing hacks that can help you get the traffic and achieve the growth that you want to. 1. Don’t shy away from video If you aren’t utilizing video in your...

#marketingagency #digitalmarketing #marketing Agencies are a huge segment of the marketing industry, and they can offer a wide variety of services. But without understanding what a #marketingagency is, it can feel like you are staring into a digital maze. Hi, i’m cally from the international institute of #digitalmarketing. Let’s find out; what is a #marketingagency? A #marketingagency is a fairly generic term for a company that serves other businesses in one or more areas of...

#keyword #facebook #youtube #amazon Are you wondering what people in the united states (and around the world) are searching for the most? Then you’re in luck! Hi, i’m cally, from the international institute of digital marketing. Here are the top 10 google searches globally # #keyword Search volume 1 #youtube 1,361,079,416 2 #facebook 1,204,988,365 3 #google 616,128,363 4 #gmail 539,374,260 5 #whatsapp...

#customer #content #marketing #digital marketing There are lots of different ways you can lower that new #customer acquisition cost. But wouldn’t it make even more sense to make your current, cheaper-to-resell-to, #customers spend even more money? Hi, i’m cally, from the international institute of digital #marketing. Here is a list of 3 simple ways you can increase the value of your current #customers. Bundle your products Treat your products like they are going out in a winter storm. The...

#seo #sem #onpage#seo #offpage Search engines like google have two types of search results: paid and organic. Paid results show up when companies pay google for clicks. Organic results are the ones that google deems most relevant for the query. Business owners can increase website trafficby appearing in organic and paid results using #seo and ppc. Hi, i’m cally, from the international institute of digital marketing. Here is a guide to a more comprehensive search engine marketing (#sem)...

: #backlinks #keywords #content The best place to hide a dead body is on the second page of google. You’ve probably heard that before. It’s a common joke amongst seos because only 0.78% of people click results on the second page of google. Jokes aside, here’s the reality: If you rank on page two or beyond, you’re practically invisible. Hi, i’m cally from the international institute of digital marketing. Let’s learn how to solve that in 5 easy steps. Step #1. Choose a keyword Most of you...

#keyword #tools #content Looking to find winning #keywords to target but don’t have the budget for paid #tools? Hi, i’m cally, from the international institute of digital marketing. Here is a list of free #keyword research #tools you can use to get started. 1. Google trends Google trends visualizes the relative search popularity of a #keyword over time. It can help you plan your #content calendar. Going beyond #content calendars, trends can also help avoid targeting the wrong...

#blog #traffic #links Struggling to gain traction on your #blog? Hi, i’m cally, from the international institute of digital marketing. Here are 4 tried and tested tactics to increase your #blog traffic: 1. Write about topics people are searching for It can be tempting to write about whatever excites you. This could be the latest industry topics, breaking news, or even just a random rant. But these types of posts have short shelf lives. The solution? Write about topics that people search...

#seo #youtube #traffic Looking to get more #youtube video views from google? Hi, i’m cally, from the international institute of digital marketing. Here’s how to rank your #youtube videos on google in 4 easy steps. Step 1. Find video topics with “#traffic potential” Not every video has the potential to attract views from google. The reason for this is simple: For a video to attract views from google, two things have to be true: People need to be searching on google for that topic. If...

#internetmarketingindustry #success #digitalmarketing Hi, i’m cally, from the international institute of digital marketing. When it comes to internet marketing success, here are top 4 big picture tips. 1. Get obsessed Getting obsessed with your passion is different than just working more. Obsession is a level of dedication that transcends immediate rewards. When you think about achieving your internet marketing goals, think about time as an investment. Each hour you spend surrounding...

#digitalmarketing #prediction #digitalmarketing is no stranger to changes. We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success. Hi, i’m cally, from the international institute of #digitalmarketing. Here are 5 #digitalmarketing predictions for 2022. #1 As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go out. And when they go, they...