To blast or not to blast? That's the question we tackle in this insightful episode of Email Never Sleeps with host Andrew Kordek and special guest Courtney Martin. In Episode 30, we explore the ongoing debate about whether email marketers should "blast" their audiences or take a more segmented and personalized approach. Courtney, a veteran in the email marketing space, and Andrew discuss why the term "blast" has become so polarizing in the industry. Should we keep using it, or is there a better way to communicate our email strategies? We also explore the good, the bad, and the ugly of blasting: -When is it okay to send an email blast? -How do you balance personalization vs. large-scale sending? -Can blasting actually be effective if done right? -If you're in email marketing, this episode is a must-watch to challenge your assumptions about blasting and understand when a more sophisticated approach might be needed. https://www.linkedin.com/in/courtneygreen/ https://www.linkedin.com/in/andrewkordek/ 👉 Let us know in the comments: Are you Team Blast or Team Personalization? #EmailMarketing #EmailNeverSleeps #ToBlastOrNotToBlast --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support