IT-Changes Tobias Hogaard

With Kim Jong Andersen COO and Partner in Wibroe, Duckert & Partners

🎧 Discover the secrets of assertive commercial communication with our esteemed guest, Kim-Jong Andersen, a maestro in turning simple messages into impactful campaigns. In this episode, we delve deep into the essence of commercial communication and how digital transformation supercharges it.

1) "What is Strong Commercial Communication?"
- Explore real-world examples that clarify fundamental mechanisms behind effective commercial messages, from speciality beers to transportation.

2)"Commercial Communication & Digital Transformation"
- What happens when traditional advertising tools are used to spearhead digital transformation?
- Listen in when Kim shares of his vast experiences about the shifts from traditional branding to innovative digital approaches in well-known brands.

☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP

Seize the opportunity and listen to how Morten Gleerup from Solar is using “real problems” as a cornerstone in delivering value for Solar's customers and users.

🔍 Episode Highlights:

1️⃣ Solving Real Problems for Clients and Users - Discover how Morten Gleerup and his marketing and e-commerce team address challenges head-on, enhance customer satisfaction, and boost conversion rates with innovative solutions.

2️⃣ How to accelerate digital transformation through simplification and increased space for manouvering in your team? How do you pave the way for digitalization in an already crowded schedule? We discuss the steps to foster digital growth, from minimising dependencies to embracing partnerships.

3️⃣ Curiosity and Design: How do you balance the need for execution with the imperative for continuous digital innovation? Our conversation navigates the fusion of marketing and e-business, the redefinition of user journeys, and the cultivation of a culture of curiosity.

✨ Engage with us! Share your thoughts below, spread the word by sharing this post 🔄, and let's dive into a meaningful conversation about leveraging digital solutions and fostering innovation.

☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP

☝️ Explore the "IT-Changes" series and elevate your digital transformation game: https://lnkd.in/dn_6JV-7

Why do risks escalate dramatically if testing is overlooked? Dive into the core of this critical question with Gitte Ottosen.

Episode Highlights:

1️⃣ "The Business Value of Testing" - Discover how testing serves as a vital tool in understanding the quality of solutions before deployment, ensuring they are fit for purpose and meet all requirements. We delve into the significance of User Acceptance Testing (UAT) and techniques to align closely with user needs and business processes.

2️⃣ "Quality Perspective from a Higher Vantage Point" - Elevate your understanding of how testing can secure a perfect alignment between IT solutions and desired user practices. From tunnel vision on user stories in large projects to adopting an End2End perspective, learn the importance of visualizing dependencies and considering the entire project ecosystem.

3️⃣ "Testing in Agile Environments" - Can you maintain agility while ensuring thorough testing? We explore the balance between being agile and conducting sufficient testing to meet business needs. Discover the role of Continuous Integration & Deployment (CI & CD), the challenge of automation, and the concept of risk willingness in agile testing environments.

☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP

☝️ Explore the "IT-Changes" series and elevate your digital transformation game: https://lnkd.in/dn_6JV-7

Is the massive potential of the 3% on your radar? If not, I bet you’ll reconsider after listening to Jeppe and getting under the skin on how to find out who the 3% are in your organisation and how you delicately can realise the potential.
I’m thrilled to invite you in with Jeppe Vilstrup, who has spent the last 25 years investigating informal networks in organisations and helping realise the often hidden potentials in the “informal” structures coexisting with the well-known hierarchies. We’re diving into the essence of truly understanding your organisation and its people, the significance of data over intuition, and identifying the barriers to success in digital transformations.

Psst… #ThreePercentRule – 3% of your employees shape the perception of up to 90% of the entire organization…

🔍 **Episode Highlights**:

1️⃣ **"Knowing Your Organization and Employees"** - How well do you know your organisation and its people? We explore the consequences of not having a deep understanding and how it affects digital transformation efforts. Discover the importance of identifying early adopters and engaging the right people at the right time through analysis of informal relationships.

2️⃣ **"Fact Over Fiction in Transformation"** - Dive into the conversation about basing decisions on data rather than intuition. We discuss the methodology and benefits of analysing informal organisational relations, how it can reveal unexpected insights, and strengthen leadership cohesion.

3️⃣ **"Overcoming Digital Transformation Barriers"** - Uncover the common obstacles that hinder the success of digital transformations. From leadership follow-through issues to the significance of understanding informal networks, learn how insights into these areas can catalyse successful change.

☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP

☝️ Explore the "IT-Changes" series and elevate your digital transformation game: https://lnkd.in/dn_6JV-7

Join us as we delve into the critical aspects of accelerating change, creating lasting impact, and navigating stakeholder dynamics with my insightful guest, Martin Risgaard Rasmussen. This episode is a must-listen for anyone looking to harness the power of change management in today's digital landscape.


🔍 Episode Highlights:

1️⃣ "Spotting accelerators of change"
- Dive deep into the indicators that your change efforts can be fast-tracked. What to look for when scanning a project in turmoil, and how clarity in sponsorship, stakeholder alignment, and understanding the PEOPLE impact can make a huge difference.

2️⃣ "Following Value to Drive Lasting Change"
- Explore how to ensure your change initiatives are value-driven. From the importance of embedding change management early in the project to the pivotal role of understanding the 'people impact,' we discuss strategies for achieving transformation that stick.

3️⃣ "Stakeholders: The Heart of Change" - Uncover the essentials of working with stakeholders. Why dressing your sponsor for success and distinguishing between stakeholders and sponsors can mitigate risks and prevent projects from focusing solely on deadlines over people.

☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP

☝️ Explore the "IT-Changes" series and elevate your digital transformation game: https://lnkd.in/dn_6JV-7

Join me in this thought-provoking podcast episode with Ulrik Ramsing as we dive into the heartbeat of technology's impact on leadership and team dynamics. A journey into the present and future of leadership in the digital era, and not at least, how you ensure to stay relevant as a leader.

What happens if leaders don't stay curious about technology and its significance in their leadership and team management? We explore this pressing issue with real-world insights.

Key Highlights:

🔄 The evolving nature of leadership in a tech-driven world.💡 How to be present and make decisions collaboratively.

🌐 The challenges and opportunities of leading across digital platforms.

🤖 Navigating the complexities of digital tools like AI and Chatbots in leadership.

⚖️ Balancing emotional intelligence with the rise of synthetic humans and AI-driven communication.

🚀 Practical tips on how leaders can stay updated with the latest digital trends and technologies.

🤹 How do you balance constant change with daily operations? We dive deep into the art of navigating uncertainty and decision-making.

Listen now to gain invaluable insights and be part of the conversation that shapes tomorrow's leadership landscape.

☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP