Hello there money-chatting friends! In today's episode, we're answering the question of...   HOW DO WE JUSTIFY THE COST OF INVESTING IN OURSELVES? Should you always put yourself first when it comes to your finances? Society tells us to invest in tangible assets and be selfless, that generosity for others is a quality to be admired. But what about generosity for ourselves? You can have all the money in the world but if you don't have your physical or mental health, will you be able to enjoy it? What's in the episode? In this episode, Cat and Christine dive into the psychology behind investing in ourselves and why it's so important.  Specifically, we cover: What does investing in yourself actually mean?How are Cat and Christine currently investing in themselves and what was the story they were telling themselves before committing to this.We unpick just why it is so hard to spend money on ourselvesHow cognitive dissonance plays into this decision making Why it's easier to buy things for othersWe understate our own value; recognising that you are a $1M assetHow to overcome the tendency to be cheap and take the leap to spend on meaningful things for yourselfActionable steps in order to afford investing in yourself – whatever that looks like.…And there's lots more goodness in there, so get listening now.  If you enjoyed today's show, we'd LOVE for you to rate & review on Apple Podcasts and share your favourite episode with a friend or family member. Join the conversation on: Instagram - @itsnosecretnz Linkedin Check out all our resources mentioned and full show notes at: https://itsnosecret.co.nz/19