Join us for a special 50th episode of the James Loud Podcast where we sit down with Freddie Bigg, an MMA fighter and industry pioneer. This episode delves into Freddie’s journey from the competitive world of mixed martial arts to helping reshape California’s landscape with top shelf flower from SF Canna and Planta. In this episode, Freddie shares his inspiring story of transition from being a professional fighter into a career focusing on top-tier brands known for innovation and quality. His move was driven by a need to provide for his family and fueled by his passion for quality above everything. Freddie discusses the unique cultivation techniques and marketing strategies that have enabled SF Canna and Planta to thrive in a crowded market, often achieving yields much higher than the industry standard. Tune in to hear about SF Canna and Planta and their impact on the industry and what the future holds for connoisseurs. This conversation is not only a look into the professional life, but also a masterclass in leveraging personal strengths and industry insights to innovate and lead. Follow James Loud: Instagram: https://instagram.com/JamesLoud Instagram: http://instagram.com/jamesloudpodcast/ Spotify: https://podcasters.spotify.com/pod/show/james-loud Follow Freddie Bigg: Instagram: https://www.instagram.com/freddiebigg/ Instagram: https://www.instagram.com/sfcanna_415/ Instagram: https://www.instagram.com/planta_ca/ About the James Loud Podcast: The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere. Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation. Join our Discord: https://discord.gg/5h6uNg7xfp