Join us on the James Loud Podcast for an insightful conversation with Chet from CANNA, the Dutch expert in plant nutrition and cultivation systems such as cocoponics, hydroponics, and potting mixes. In this episode, Chet dives into CANNA's rich history, from its early days of pioneering with plant nutrients to becoming a leader in the industry with innovative products used in over 30 countries. Learn about CANNA's philosophy of passion and love for plants, which drives their commitment to developing high-quality products that help growers achieve optimal results. Chet discusses the iconic SUBSTRA line, the innovative approach to nutrients that set a new standard in the industry, and CANNA's commitment to environmental sustainability in their production processes. Tune in to discover how CANNA's dedicated research and development efforts ensure that each product meets the highest standards before reaching the market, ensuring clean, simple, and effective solutions for growers of all levels. Whether you're a novice or an experienced grower, this episode offers valuable insights into successful plant cultivation and the science behind it. Don’t forget to like, subscribe, and hit the bell icon to stay updated with the James Loud Podcast for more fascinating discussions with leading figures in the plant cultivation industry. Follow James Loud: Instagram: https://instagram.com/JamesLoud Instagram: http://instagram.com/jamesloudpodcast/ Spotify: https://podcasters.spotify.com/pod/show/james-loud Follow Canna: Instagram: https://www.instagram.com/cannausaofficial/ Produced by Gears and Grit Instagram: https://www.instagram.com/gears.and.grit/ About the James Loud Podcast: The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere. Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation. Join our Discord: https://discord.gg/5h6uNg7xfp