This week’s podcast is about "criticality" as a type of switching cost. And specifically about Wabco, one of Warren Buffett's companies that has fairly powerful B2B criticality. You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya. ——– Related articles: Waze, Google Maps and How Warren Buffett Made 50% on a Map Company (Jeff’s Asia Tech Class – Daily Update)Warren Buffett On Becoming a Better Person (Daily Lesson – Jeff’s Asia Tech Class)From the Concept Library, concepts for this article are: Switching CostsB2B Customer View: Necessary vs. Critical vs. StrategicFrom the Company Library, companies for this article are: WabcoWarren Buffett / Berkshire Hathaway——– I write and speak about digital China and Asia’s latest tech trends. I also run Asia Tech Strategy, a podcast and subscription newsletter on the strategies of China / Asia tech companies. This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research. Support the show (https://jefftowson.com)