Listen in with host Katie Hacker as artisan jewelry entrepreneur Kristen Baird shares her secret to success. The minute she learned about the Red Backpack Fund, she started her application, completed it that day, and became one of the first to be awarded a $5,000 grant. When Covid-19 hit, she’d already been improving her online infrastructure, then invested her award into making it easier to pivot from storefront to virtual business. Now she’s tapping in especially to the trend in repurposing heirloom jewels, a rewarding but challenging niche that depends on upfront, detailed communication with clients. Hear how Kristen Baird is prepared for whatever opportunity comes her way — and learn from this energetic pro.  Learn more about your ad choices. Visit megaphone.fm/adchoices