Known for his stunning jewelry designs featuring rough diamonds, innovative artisan jeweler Todd Reed has been redefining luxury and championing ethical sourcing throughout his career. Turning the notion of fine jewelry on its head, he is drawn to these uncut, unpolished diamond crystals for the quirkiness of their personalities. From the perfect simplicity of a single cube to a busy crystal cluster bristling with different shapes, he finds raw diamonds fascinating and provocative. He also loves the challenge of creating custom settings for stones just as they come out of the ground. Listen in with host Katie Hacker and learn to look beyond cut, color, clarity and carat weight to the character of a diamond in its natural state.  Learn more about your ad choices. Visit megaphone.fm/adchoices