What Beauty Founders Don't Know? (Jumpstart Beauty Brand‪)‬ Rohit Banota, Jump Accelerator

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc.



Timestamps and Key Insights



02:25.6- Comparison criteria for retailers' beauty accelerators

02:47.0-Ulta's Muse Accelerator

07:05.4-Sephora Accelerate

11:42.3-Target Take Off

17:26.8-Jump Accelerator

22:17.7-Summary



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& 

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In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits



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Timestamps and Key Insights

01:29.3-Introduction to exit fundamental principles vs. playbook

02:50.0-K18 Hair $billion exit to Unilever in 2024

08:18.0-Paula's Choice acquired by Unilever for $2B in 2021

12:58.1-Dollar Shave Club bought by Unilever in 2019 for $1B

15:52.9-IT Cosmetics acquired by L'Oreal in 2016 for $1.2B

18:46.2-Too Faced acquired by Estee Lauder in 2016 for $1.45B

21:25.8-Overall fundamental principles for all 5 billion dollar beauty brand exits



-Subscribe to our podcast & don't forget to leave a review

 -And then go to ⁠⁠⁠⁠⁠

⁠https://jumpaccelerator.com/quiz/⁠

for finding out how ready is your beauty brand for profitable growth

& 

-TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠

In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.

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Timestamps and Key Insights

01:34.7-First Pricing Mistake: Cost-based pricing

03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty

06:39.0-Third Pricing Mistake: Margins as psuedo strategy

08:25.8-Fourth Pricing Mistake: Frequent Discounts

10:15.5-Fifth Pricing Mistake: Lack of strategy to move up

15:04.9-Sixth Pricing Mistake: Scale-up unfriendly

18:41.3-Seventh Pricing Mistake: Not communicating value

22:41.3-Eight Pricing Mistake: Not finding out price sensitivities



-Subscribe to our podcast & don't forget to leave a review

 -And then go to ⁠⁠⁠⁠⁠

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for finding out how ready is your beauty brand for profitable growth

& 

-TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠

In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.

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Timestamps and Key Insights



02:03.8-4-point checklist to pitch products to a beauty buyer

03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category

05:55.5-Best selling products-best selling ingredients quadrant

07:58.4-Best selling product category-new ingredients

10:10.4-New product category-best selling ingredients

12:12.0-New product category-new ingredients



-Subscribe to our podcast & don't forget to leave a review 

-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

& 

-TAKE YOUR FREE ONLINE COURSE: ⁠⁠https://jumpaccelerator.com/online-courses/

In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.



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Timestamps and Key Insights

01:34.8-Mistake number one, Passion for solution versus the problem.

05:53.8-Mistake number two, Not validating 3 growth engines

09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels

12:31.1-Mistake number four, Overemphasis on large player

15:51.8-Mistake number five, Lack of focus on margin and profits

19:32.7-Mistake number six, Frequent promotions and discounts

23:10.1-Mistake number seven, Poor understanding of the importance of cash flow

24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy



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-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

& 

-TAKE YOUR FREE ONLINE COURSE: ⁠https://jumpaccelerator.com/online-courses/

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience.

She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it eventually to a French baby company, Mustela.

And then her kids were growing older, she saw a gap for clean makeup and skincare brand for a more sporty, and active lifestyle and that's where she launched the Athletic Cosmetic company with her co founder Dominique van Boekel.



Take a listen!



Timestamps and Key Insights

03:27.4-Kate's background and story from Peace Corps to South America to Avon to Loreal

07:01.0-How Kate successfully exited with her previous venture, Babo Botanicals

10:07.6-Babo Botanical's exit strategy

13:52.9-Target market for Athletic Cosmetic Company and Go to Market

18:31.7-How does ACC access its target consumers

21:54.2-Athletic Cosmetic Company's values of positivity, positive mind and body, positive impact & positive beauty

23:50.3-ACC's product formulations with Credo Clean Standard

25:16.0-ACC's next big goal and the biggest hurdle

27:28.5-Toughest time in Kate's entrepreneurial journey

29:44.9-Kate's mantra for keeping her sanity and accessing the well of new ideas

30:57.6-Speed round: women sports, beauty in sports, favorite book, clean beauty, bootstrap...



-Subscribe to our podcast & don't forget to leave a review 

-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

& 

-TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/