When it comes to new ideas, entrepreneurs are like machine guns. We can spit them out as rapidly as a machine gun sprays bullets. But when we get so excited about an idea that we don’t properly put it through its paces, we end up wasting exorbitant amounts of time and money trying to fulfill an idea that’s never going to happen. Then we blame our customers for not seeing the value, leap to the next “sure thing,” and repeat the process again.