When you have something of legitimate value to offer--something you’re proud of that makes people’s lives better in a way that matters to them--it is your ethical and moral duty to learn how to sell. Selling is not tricking people, or twisting their arm, until they buy a product or service they don’t need or want. True selling is a service, and in this episode, James and Dean reveal how to create the perfect sales pitch so you can get your solutions into the hands of people who need AND want them.