Former adjunct professor of brand strategy at Academy of Art in SF and former product manager at YouTube, Michael Brandt has since ventured out into co-founding and becoming the CEO of Health Via Modern Nutrition (@hvmn), the world’s first ketone esters drink, Ketone-IQ.   Michael comes on the show to share the research behind ketone esters, how they can improve performance, cognitive ability, and damage from traumatic brain injuries (TBI), why athletes would benefit from supplementing with them, how the military is using them, and more.   You’ll also learn about Michael’s background and how he found himself in this space and where he thinks the future of food is going.   Here’s a peek at what’s in store with this episode: 00:00 Introduction to the podcast 00:29 Introduction to this episode’s guest, Michael Brandt 02:34 Michael’s background and his experience with ketones 05:26 Michael’s personal ketone esters routine 09:53 How were exogenous ketones and their benefits first discovered? 16:54 Using exogenous ketones as brain fuel in the military 20:21 A Belgium study on cyclists using exogenous ketones 27:38 Exogenous ketones on traumatic brain injuries (TBI) 34:42 What’s going on in a traumatic brain injury that ketones can help with? 39:29 How athletes, especially those playing in the NFL, may benefit from ketone supplementation 44:34 Why wouldn’t the NFL supplement with ketones if they’re so beneficial for protecting their players’ brain health? 46:37 How the food industry is going to be forced to change thanks to these wearable devices 50:60 Future health trackers that are currently in the works   Resources mentioned in this episode: Michael Brandt’s website Michael Brandt’s Twitter Michael’s company H.V.M.N and his Ketone-IQ (TM) drink