Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on. --------   SUPPORT OFF THE RECORD: Check out our conversation game! Follow along as I build the company @playofftherecord on IG & TikTok --------   EVERYTHING YOU NEED:   Take My Class & Other Resources: ⁠⁠⁠⁠https://www.theleap.co/creator/katarina/   Catch up on TikTok + Instagram @katarinaterentieva   Got a...

If you want to orchestrate a strategic partnership online, then you need to make it clear what buy-in opportunities are available to a brand, creator, or other online collaborator. Tune in to define what that means and examples from popular creators like Remi Bader & Alix Earle! --------   Things I Mentioned: What I Do As A Creative Director: The Series (TikTok) ⁠What I Do As A Creative Director: The Series (IG)⁠ --------   EVERYTHING YOU NEED:   1:1 Consults & Other...

No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!! --------   Things I Mentioned: Forerunner Ventures Find Your Brand Power Score --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠⁠⁠https://stan.store/katarinaterentieva⁠⁠⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for...

What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand! --------   Starbucks' Campaign I mentioned: Meet Me At Starbucks (2014) --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠⁠https://stan.store/katarinaterentieva⁠⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for...

If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉 --------   CEREAL BRAND I MENTIONED: OffLimits x Chamberlain Coffee --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!...

This wasn’t just a movie. It was a solution to a business problem. Let’s get into it! --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message:...

Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI. --------   ADS I MENTIONED: AT&T featuring Martin Scorsese Kenzo World Virgin Voyages x Jennifer Lopez Pepsi with Kendall Jenner --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠     Catch up on TikTok + Instagram @katarinaterentieva...

Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in! --------   20% OFF PROMO: If you want to get started with digital products, you can use the code...

There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it! BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career! --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice...

From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉 --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice...

There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts. (Warning: Subject to change as the AI industry continues to evolve bc I'm human lol 😉) --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously...

Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities! --------   EVERYTHING YOU NEED:   Connect with Jessy & Women...

Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands! --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for...

Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me 😉 --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it...

Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner! --------   EVERYTHING YOU NEED:   Connect with Molly & VRAI...

I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it. --------   EVERYTHING YOU NEED:   1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice...

Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Operations, she's been helping creators & influencers operate their businesses for 13+ years. AKA -- there's a LOT to learn from her, whether you...

I said what I said. --------   EVERYTHING YOU NEED:   Pick My Brain: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast:...

Let this be a lesson to you as you build your presence on social media. --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast:...

Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads 😂). DM me the next time you spot product placement and let's geek out together! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva...

We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fluff, step-by-step tutorial that you can use to file your own trademarks without the attorney fees. I personally have it and it's...

Innovation doesn't have to be "never before done" or "never before seen." In fact, perhaps that raises more concerns from users, investors, customers/clients, and collaborators. Happy innovating! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!...

I’m retiring my “bigger person” avatar. It’s been fun. --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support