In today’s episode, we are joined by renowned indie publishing business expert, educator and author, Mark Dawson – who also happens to be a fellow podcast producer and host! Mark Dawson is the author of over twenty books across multiple series, has sold millions of copies of his titles, and is also the founder of the Self Publishing Formula and host of the Self Publishing Show podcast. Mark hardly needs an introduction – his presence in the world of self-publishing goes above and beyond, and it was great to have him join us for this episode. We spoke to Mark about his Facebook ad process, his advertising course, his newsletter and how he optimizes its reach, and what he has coming up next – including the a live conference! We had a really wonderful time and an interesting conversation with Mark – don’t forget to check out Self Publishing Formula for more resources and the associated Facebook group for a great community. Be sure to also check out Self Publishing Show Live - digital tickets are available now! You can learn more about Mark by visiting his  website, listening to the SPF Podcast, or following him on Twitter and Facebook.