Description
This episode was produced in partnership with Thermomix Australia.
Grace and Bianca are the mother daughter duo behind the Australian & New Zealand arm of Thermomix. In this episode, Grace shares the story of discovering Thermomix in Poland, before lugging one all the way back to Perth, before spending the following year trying to secure its exclusive distribution rights for Australia.
You’ll learn:
How Grace spent 12 months securing the Aus & NZ licensing deal from German parent company, Vorwerk
How they started the brand from their family home; holding all cooking demos in the kitchen, and meetings in the lounge room
How the word spread rapidly throughout Perth in the early days, and the team’s top tips for generating word of mouth
How Grace and Bianca use DISC profiling to understand their strengths, as well as their blind spots
What it’s like to work together as a mother-daughter duo
How they’ve been able to create over 70,000 recipes
Why they’ve recently expanded their sales model from consultant-driven to e-commerce
How they’ve built the brand into a household name, employing over 200 staff and 3000 contractors across Australia and NZ
Thermomix have generously offered our audience the chance to win a Classic White Thermomix TM6, valued at $2359. Enter here: www.thermomix.com.au/ladybrains
(Competition closes March 31, 11:59PM AEST)
Find us at www.ladybrains.com.au
Follow us on Instagram @lady.brains
Chat to us in the Facebook group, the lady-brains clubhouse
Discover your strengths at www.viacharacter.org
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