Eleanor Pendleton, founder of digital media platform Gritty Pretty, shares insights about how she sold to advertisers in the early days despite having no sales experience, how she’s scaling the business by layering revenue streams one on top of the other, and her perspective on the role of editorial vs. sponsored content in a modern media business.  You’ll learn: What NOT to do if you’re thinking about taking the leap into business full time Why it was important for Eleanor to write a business plan  How Eleanor landed her first paid advertiser for the Gritty Pretty magazine before she’d launched the first issue  How Gritty Pretty has diversified its revenue streams over time, and why the focus is now on building out passive streams  The best way to pitch to new brands or clients, and the importance of having a solid deck  How to strike the right balance between editorial and sponsored content Why Eleanor decided to shut down her ecommerce store, and how she came to this difficult decision  Find us at www.ladybrains.com.au  Follow us on Instagram @lady.brains Chat to us in the Facebook group, the lady-brains clubhouse  See omnystudio.com/listener for privacy information.