Nicole Liu, founder of Kin Fertility shares insights into how she designed her product and service offering based off a deep understanding of the customer problem, how she built an engaged community of thousands of women pre-launch by offering free educational fertility guides, and why she believes a strong brand is critical to standing out from the crowd.   You’ll learn:  How to understand your customer problem at the deepest possible level  How to design your products and services to solve a customer problem, not the other way around How Nicole built the brand with no experience in tech or healthcare, and the role that experts have played in the business journey How to adopt a test and learn approach to marketing to ensure no dollar is unwisely spent  Kin Fertility is offering lady-brains listeners 10% off all of their new next-gen prenatal. Just use code LADYBRAINS10 at the www.kinfertility.com.au checkout. Offer valid until September 30, 2021.   Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in the Facebook group, the lady-brains clubhouse   See omnystudio.com/listener for privacy information.