Carolyn Creswell, founder of Carman's Kitchen, shares how she approaches new product development in a category that is always changing, why customer research forms the backbone of all of her decision making, and how a recent revelation about her leadership style has transformed the way she works with her team.  You’ll learn:  Her new product development process, and why Carman’s is now moving into the savoury aisle.  What the Carman’s customer ‘flavour ranker’ is, and how she uses it to inform all her decision making.  How a recent revelation about her leadership style has transformed the way she works with her team.  Why Carolyn suggests that you shouldn’t grow your business more than 25% year on year.  Why having an A team is one of the most important determinants of success  Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in the Facebook group, the lady-brains clubhouse   See omnystudio.com/listener for privacy information.