Ava Matthews and Bec Jefferd, co-founders of Ultra Violette, share the secret sauce to their strong co-founder relationship, why (and how) they’ve chosen to remain self-funded, and why they put down so much of their success to having strong operations, systems and rigour in the business back-end.   You’ll learn:  How Ava and Bec designed their product and brand to solve a customer problem  How the two navigate tension and disagreements in their co-founder relationship  Why they advise any founders to budget 4x as much money and time as they think when creating a new product   The important things you should consider if you want to self-fund your business  Why ‘fun’ is a value that they inject into the business and brand each day   How they’ve designed Ultra Violette around their lifestyle, and not the other way around  Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in the Facebook group, the lady-brains clubhouse   See omnystudio.com/listener for privacy information.