Welcome to the first of many INSIDE LADY-BRAINS chat episodes, where we take you behind the scenes and share all the things we’ve learnt starting and growing our own business. In this episode, we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! We discuss: Why it pays to generate FOMO and community engagement BEFORE launching a product Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns) ~ Connect with us ~ Shop the merch at www.ladybrains.com.au/shop Sign up to our monthly newsletter at www.ladybrains.com.au  Follow us on Instagram @lady.brains Chat to us in the Facebook group, the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.