There's a famous anecdote in which a CFO asks the CEO: "What happens if we invest in developing our people and they leave us?" To that, the CEO responds: "What happens if we don't and they stay?" Upskilling teams is vital for businesses to evolve and UBITS has made that decision a no-brainer for Latin American companies. The woman behind it is co-founder and COO Marta Helena Forero Sepúlveda. She sustains that with her constant purpose of  "designing and building extraordinary online courses, getting results, solving problems, beating the competition, and growing the business." And they're on their way to growth: Martha and her team just closed a sweet series B round led by Riverwood Capital to invest in more learning experiences and continue expanding to new markets – not only in Latin America, but also in Europe. Building something new? Apply for the Latitud Fellowship at apply.latitud.com