The podcast "Law Firm Marketing Catalyst" aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing. Your host, Sharon Berman, founded Berbay Marketing & Public Relations more than two decades ago. Since then, the firm has implemented programs for both plaintiff and defense firms across a range of practice areas and industries.
What you’ll learn in this episode:
Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a...
Published 04/28/23
What you’ll learn in this episode:
Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content...
Published 04/24/23