Happy Black History Month and Lunar New Year!  Be sure to check out the special Lead With Your Brand collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration! Are you ready for a big slice of PIE in your career?!?  Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares his “secret sauce” of how to advance your career. Mr. Coleman was a Black executive in the early 1980’s who often found himself as “the only” in his career and went on to author the book “Empowering Yourself, The Organizational Game Revealed.”  It starts with your PERFORMANCE, which is your ticket to play.  Then to your IMAGE, the message you send with your brand before you even speak, and finally EXPOSURE.  That is, if you put the work into developing your brand, but no one knows about it and all of the value you bring, then how you’re missing both internal and external opportunities. A model that Jayzen teaches around the world and can be easily applied to your own career. This week, Jayzen is thrilled to welcome Cassie Petrey to the show.  She is the co-founder and CEO of Crowd Surf, a leading marketing and music management firm working with some of the world's most recognizable entertainers and brands including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and many more. Crowd Surf brand clients include tech giants Apple and Google, and labels such as Universal Music Group, Disney Music Group, Sony, Warner, BMG and Hollywood Records.  Guest Bio Cassie Petrey CEO & Co-Founder, Crowd Surf Cassie Petrey built the company behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Today, Crowd Surf has evolved into a 50-person team with a presence in Nashville, L.A. and New York, and a revolving roster of accounts featuring some of the most successful artists, comedians and companies in the industry including tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Crowd Surf boasts a collective social footprint of approximately one billion followers. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com