Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from others. How do you talk about your self not in coffee language, but as a SuperPremium brand like Starbucks. Tune in to hear Jayzen’s tips on developing a word bank that you will use on everything from your resume, to your LinkedIn profile to your performance review….even in your next interview! Jayzen is excited to welcome Amy Shoenthal to the show. She is a journalist, marketing consultant and the author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success. Everyone experiences setbacks at some point. Amy shares some of her incredible insights into how to take challenges and turn them into the catalyst for success. Guest Bio Amy Shoenthal USA Today Bestselling Author of The Setback Cycle. Amy Shoenthal is a journalist, marketing consultant and the author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success. In her years spent profiling these leaders for outlets like Forbes and Harvard Business Review, nearly every discussion revealed a common theme: what they learned during their biggest setbacks led them to their most successful ventures. Setbacks are an unavoidable aspect of life—and while uncomfortable, they provide an opportunity to redefine success and gain a renewed perspective. But why does this happen? That’s the answer Amy searched for as she researched this phenomenon, speaking with executive coaches, neuroscientists and psychologists to come up with a framework that helps people identify setbacks and work through them. Told through the stories of leaders like Robin Arzón, Reshma Saujani, Norma Kamali, Stacy London and others, Amy takes people through this common experience in a way that enables them to understand it, address it, and come out the other side with a renewed sense of growth and a clear vision. Amy also boasts a two-decade marketing career, working with some of the world's largest brands, from Procter & Gamble to Google. Now, through her consulting firm, Visionaries Collective, she works with Founders, corporations, nonprofits and small businesses to shape their brand narratives and captivate audiences through strategic storytelling. After completing The Setback Cycle, she began working with organizations to help their employees and managers confidently lead through tumultuous times, offering the tools to help their teams navigate their own inevitable setbacks together. Amy previously wrote a local children’s book about the independent-owned businesses in her own beloved neighborhood of Sunnyside, Queens, where she lives with her husband and daughter. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com