It’s time to Lead With Your Brand…New Year! Welcome to Week 2 of the #LeadWithYourBrandChallenge! Every Tuesday in January, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process at jayzenpatria.com/newyear. What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a...

It’s time to Lead With Your Brand…New Year! As we start 2024, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process. What if you were to use...

As we close out 2023, we are taking a moment to reflect on Season Four of the Lead With Your Brand! Podcast. Jayzen shares his year-end thoughts on the importance of setting intentions for the new year both in your personal and professional life.  Make 2024 your year for action! Plus, we’ve pulled together some of the best career advice from the last season to help each of you move towards your next career breakthrough in 2024. Our guests include: Chris Mossiah -  Executive Director Consumer...

This week, Jayzen welcomes Jim Pietruszynsi to the show.  Jim is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants...

This week, Jayzen welcomes Major General John L. Gronski (U.S. Army, Retired) to the show. He  is founder and CEO of Leader Grove LLC, a leadership consulting firm and  is the author of two books.  Currently, John is an international and Fortune 500 speaker, leadership trainer, and executive coach taking his celebrated career in the Army and using it to help people become better leaders. John holds an MBA from Penn State and a Master of Strategic Studies from the US Army War College. Tune in...

Not only is Dr Karent Sierra the “Celebrity Dentist” to some of the top talent in the entertainment industry, she has built her career from the ground up as a successful business woman and philanthropist, always knowing the value she brings to the world and leveraging it for the greater good. In addition to her dentistry practice, she is a spokesperson, current co-host of BeLatina on Lifetime and one of the Real Housewives of Miami on Bravo.  Her years of hard work and determination have set...

Happy Giving Tuesday! In honor of the season of giving, we invite you to make a contribution to the Los Angeles LGBT Center by visiting lalgbtcenter.info/GT23Patria or to whatever organization is meaningful to you. Building on his philosophy that food can change the world, James Tahhan, better known as Chef James, has become one of the most influential Hispanic chefs in America. Born in Venezuela to Syrian parents, he moved to the United States at the age of 13. He is known for being the chef...

In honor of Thanksgiving and football season, we’re sharing one of our favorite past episodes. Happy Thanksgiving to you and yours! Having never worked in sports before, Jen Kavanaugh successfully made the move from entertainment marketing and consulting to now leading marketing for one of the top professional football teams in the world.  Jen is a mission-focused leader and knows how to drive fandom through passion and authenticity, in the same way that each of us can in our own career.  In...

In celebration of Veteran’s Day in the United States, we’re reaching into the vault to share one of our favorite shows from the first season. Jayzen is thrilled to welcome Val Nicholas to the show as they talk about his start in the US Army and how it impacted on his personal brand and media career. We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that...

Jayzen is thrilled to welcome his friend and colleague, Traci Saulsberry, to the show. Traci is a master at setting intentions and making them happen in her career.  Being hyper-focused on what she wanted to achieve, she set the intention of working at NBCUniversal while she was still in college.  Fast forward a bit and she went on to be one of the youngest Black executives at the company leading a team responsible for campaigns for some of the biggest shows on television, at...

Jayzen is excited to welcome Odessa "OJ" Jenkins to the show.  OJ is a force of nature who has made it her life’s work to build equity for women and girls.  She is laser-focused through her work as CEO of Bonfire Women and as the founder of the Women’s National Football Conference (WNFC).  She is also noted as the winningest Head Coach in women’s tackle football history. Featured on Fox, Sports Illustrated, CBS, ESPN, Yahoo Sports, NFL Network, The Undefeated, and more, Jenkins was recognized...

Jayzen is thrilled to welcome his friend and client, Malaina Matheus to the show.  Malaina started her tenure at Hudson Valley Lighting Group as a coordinator and has continued to grow her career to her current role as company president overseeing the four brands that make up Hudson Valley Lighting Group. She credits her “do the hard work and get things done” attitude as a driver in her career.  It’s about seeing what needs to be done, and doing it, as well as knowing your value and the value...

Jayzen is excited  to welcome Nick Bond to the show.  As a marketer and CX expert, Nick has an amazing knack for understanding true customer needs, that is the people represented by the data, and using it to create winning strategies for the brands that works with.  He and his colleagues at Apex Scoring System have developed an AI-powered solution that uncovers and quantifies customer desires that drive brand growth. As you may know, Jayzen loves to talk about personal brand with marketing...

Welcome to the final week of Hispanic Heritage Month! It’s been incredible!! Be sure to check out all of the amazing career stories and breakthrough moments from the Hispanic professionals in our collection at LeadWithYourBrand.com/latinx. Jayzen is excited to welcome Lucy Bustamante to the show. Lucy is a 4x Emmy award winner and is passionate about serving the Hispanic/Latinx community and military families. She is the former and founding President of the Philadelphia Chapter of the...

It’s been an amazing Hispanic Heritage Month! Be sure to check out all of the amazing career stories and breakthrough moments from the Hispanic professionals in our collection at LeadWithYourBrand.com/latinx. Jayzen is thrilled to welcome Mirian Arias to the show.  As a child, Mirian was always vocal about wanting to work in the entertainment industry, and has built an incredible career doing just that.  Currently, she leads communications for the iconic Harlem Globetrotters.  Throughout her...

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx This week Jayzen welcomes Delia Garced to the show. Delia has created an incredible career for herself rising through the ranks at GE and several...

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx This week Jayzen welcomes Joelle  Martinez to the show. After a successful career as a political consultant for New Mexico Governor and diplomat,...

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx This week Jayzen welcomes Carlos Zapata to the show. Carlos has had an incredible career as a reporter and anchor for several television...

One of the key elements of the Lead With Your Brand system is digging to understand your tailwinds and your headwinds - those things that help propel your forward and those that pull you back, creating drag on your brand. Diverse leaders are often faced with additional headwinds that stem from societal bias. We find the tension in balancing authenticity with social constructs in our careers. Both the challenge and opportunity is to take those headwinds and turn them into tailwinds to make...

This week, we’re bringing back one of our fan favorites from season 3 of the Lead With Your Brand podcast featuring Cynthia Chu.  As Cynthia puts it, the Chief Financial Officer in any company is one of the most cross functional leaders, thus she describes her role as “the dot connector.” Cynthia Chu has built an amazing career stretching across several industries and reaching to every corner of the globe, always expanding her toolkit to drive her career forward. She shares fantastic stories...

Some folks seem to be the ones who are always trying to do what hasn’t been done before.  Trying to push the envelope, make it more interesting, create a new experience…and if you get the chance to meet Wesley Smoot, you’ll know immediately that’s who he is.  However, Wesley’s success isn’t just in being a visionary, it is rooted in his core beliefs of doing the work, getting things done and finishing what you start.  Growing up in rural Texas, he learned first hand the power of hard work and...

Having a clear vision of your north star is key to success in anything you do, whether that’s leading a team, running a project or just doing your daily work. It’s all about knowing your purpose and the common goal that binds the team together.  For Sebastian Westerby, that north star is to democratize access to justice. He has built his career on using technology to bridge that gap between the attorneys and the potential claimants. Ultimately,  it is the people in need of legal...

We’ve all had setbacks in our careers, and John Diggs is no exception. In fact, through his career story he shares some of the most remarkable setbacks that necessitated complete shifts in his career and life, always coming out stronger on the other side.  He was a star college football player who went on to the professional ranks playing for the LA Raiders. After being forced to give up his career because of reconstructive knee surgery, he became a successful leader in the mortgage industry....

If you ever ask Jayzen for his best career advice, he’ll say “find a hole and fill it.”  That is, find where the need is in your organization or industry that matches your skills and talent and be the solution that everyone is looking for.  Jen Brown has built an incredible career doing just that. She is a 16-year veteran of NBCUniversal, where she most recently helped launch its streaming service, Peacock. While at NBCUniversal, she  never held a role that existed before she did it.  Tune in...

Building strong relationships has been the cornerstone of Johnny Collins’ success as a business leader in the title industry, and Jayzen is excited to share his message with the audience this week.  As a pioneer in his field, Collins made  history as the first Black person to land a seat on Texas Land and Title Association’s board, where he serves as Agent At-Large Director.  Johnny shares his wisdom and observations on the importance of creating space for feedback and much more.   Be sure to...