Explore the power of messaging in your leadership (and even your parenting) in this Podcast episode with the Author of “What’s Your Message: Public Speaking with Twice the Impact Using Half the Effort. Cam’s book has rave reviews from Jack Welch and Seth Godin CEO for Vivid Learning, a company which works with a number of international organizations including Walt Disney, BBC Worldwide, Fox Sports Johnson & Johnson Medical, and PriceWaterhouseCoopers. Within this capacity, he not only oversees the direction of the company but also works as a speechwriter, messaging consultant and public speaking coach for his clients. He has a background as a radio executive for Southern Cross Austereo where he developed marketing and advertising campaigns. His first book, What's Your Message?: Public Speaking with Twice the Impact, Using Half the Effort is out now.