Everything that has come before in his career has perfectly positioned our guest on this episode of Leaders With Ambition for today’s demand for professional services support. Kevin Iredell, Chief Marketing & Business Development Officer at Lowenstein Sandler, and President of the Legal Marketing Association in 2024, shares with Host Nicky Acuna Ocana the complementary skills he has developed through stints in retail, telecom, media and legal marketing. Kevin explains why the current moment – increased competition, technological advances and growing client expectations – requires ever more sophisticated business management strategies. “The need for law firm business support professionals is at a level that it’s never been before,” says Kevin, who also serves as President of the Legal Marketing Association. “It’s reflected in the number of LMA members, the size of the annual conference and how many service providers come to talk about new products and software.” His career demonstrates the power of staying open, networking as well as paying it forward within the full spectrum of career development opportunity. You’ll learn about how Kevin’s exposure to retail sales management, telecom marketing, media brand development, legal PR and in-house business support together represent far more than just a CV. In his role as a Chief Marketing Officer as well as President for the LMA, Kevin continues to stay curious, diving into the latest data and machine learning technologies, sharing best practices with peers and mentoring younger generations. He also actively promotes healthy workplace cultures and growth opportunities in the changing and challenging the world of legal professional services and support. Kevin's parting advice for aspiring leaders? Don’t give up and remember, forums like the LMA offer the perfect platform for stretching those all-important networking skills! Ready to sharpen communications skills and build community? Check out the many international opportunities available through the Legal Marketing Association, including regional workshops and career events highlighted in this link. If you enjoyed this discussion, please click here to find previous episodes of Leaders with Ambition.