Can a Burrito Save the Planet, and Other Questions for Chipotle's CEO
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Before the COVID pandemic, roughly 10 to 15 percent of Chipotle's business came in through digital channels. Today, that number is closer to 40 percent. "Sometimes, you know, your strategies end up finding an unknown accelerator. And the pandemic proved to be an accelerator on the strategy," CEO Brian Niccol explains. The company was well positioned to excel during the pandemic in other ways too. Thanks to its previous food safety scares, Chipotle had stringent health and safety protocols in place. Raising wages and outlining opportunities for career growth have helped the company weather the current labor shortage. And now, Niccol is looking ahead to another big challenge: climate change. Alan Murray and Ellen McGirt dig into all of the above, and more in this episode of Leadership Next.
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