In this special episode, John talks to Journalist and Estate Agent Content Creator, Jerry Lyons. Jerry runs the ‘Estate Agent Content Club’, a company which makes the lives of independent estate agents much easier! With a career spanning from a market stall trader to an award-winning journalist, Jerry has a lot of experience and talks about how his company has managed to raise thousands of pounds for charity. John and Tom talk all things content, including blog writing and how Jerry’s background in journalism works for the content club. Jerry also has a new podcast which he talks about during the episode. Tune in to this episode for an interesting (and funny) chat on creating content.   KEY TAKEAWAYS Look after people. If you have a business, you obviously need to make sure the staff are trained to do the job. Also consider their wellbeing as part of their role. Be prepared to accept that people won’t reach their potential and your business won’t reach its potential if you don’t invest in the people.   BEST MOMENTS “People are people. It doesn’t matter what position they are; they want to feel appreciated and just told you’re doing a really good job”. “Train them so they could leave. Treat them so they won’t”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North-East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ https://twitter.com/TheLHAExpert [email protected] See omnystudio.com/listener for privacy information.